When we started nCube we looked at the design of home IT devices and saw that too many are black, white or grey; that they’re ‘Squirrels’(square circles) and that they’re so unattractive that we all try to hide them down behind the TV or tucked somewhere else out of site.
So we worked with our design partner, Map Project Office, to come up with something unique and distinctive. Something that you would be happy having sat on a shelf or bookcase visible to all. Something that makes a statement. At the same time, for those who still object to any visible IT tech no matter how aesthetically pleasing it is we looked at the packaging and came up with a way to use the packaging to disguise the hub as a book - surely no one can deny the pleasant form of a book on a shelf. And we just like blue.