Last week was the annual Mobile World Congress and 4 Years From Now events in Barcelona, where more than 100 000 people from 204 countries were attending. The main topics at the MWC16 covered 5G & NFV, mobile apps, retail & digital commerce, mobile media, IoT and security and were led by the respective industry experts.

Philip Steele, the CEO and founder of nCube Home was privileged to be invited to pitch, speak, present and join panels at 5 different stands and stages during the week including one of the main stages of the MWC conference, the UKTI stand and the Telefonica & Wayra stand.


New devices such as Samsung, Huawei, Xiaomi, LG, Sony, etc, IoT, virtual reality and connected cars were some of the major themes this year. But throughout the event there were regular hints of the growing focus on privacy and how significant this is becoming to the consumer . Big data and data analytics were in evidence but privacy was clearly predominant with at least one article in each of the daily on-site newspapers such as these articles:

We also noticed a big trend for partnerships & integration:

One other story that caught our attention was linking to other apps. It’s arguably ok to lead a customer out of your app to another if it makes sense and there’s clear value. This was reiterated in discussion with sonos at the event in talking about the nCube integration to sonos and their support for us.


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